Audience Profiling

To help me in the planning of my own media product, I researched the demographic data in magazine Media Packs. The information I found was based from statistics on NME magazine which is a Rock/Indie magazine, the same genre as I intend to produce.
Here is the information I found:

NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups that can be difficult to target through other media: -

65% Male*
50% 16-24*
23% 25-34*
79% ABC1*

Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site*.

Advertising Success:
Music may be our readers' passion but they are also keen consumers of films, dvds, concerts, technology and lead exceedingly active social lives. In the last twelve months we have worked successfully with the following brands and advertisers: -
*Source: Forrester 2002

This information helps me to plan how I intend to develop my own product to target this type of reader because it tells me that with 1.3 million unique users nme.com is the U.K.'s premier music content website. It is also Europe's biggest and most viewed music website, this means that there is interest from readers who are not only in the UK. 63% of these readers visit the site weekly or more frequently, with the largest percentage of them being male and between 16-24 years. This information is useful to me as i can now target my product at a similar age group and gender, confidently knowing that it should give me a positive response to my product. I can also add things to my product which will help to attract more of a female audience too as this will make my product even more desirable to readers. This information also tells me that their audience were 33% more likely than average to have taken action as a result of seeing an advertisement on the site. This is good to know as if i include advertisements in my product, the targeted audience could be more responsive than intended.