Wednesday, 6 January 2010

Audience Research Results



This graph tells me that my audience is almost evenly split as male and female, although the male number is slightly higher. This tells me that when creating my own music magazine pages I should target my audience as both men and women.




This graph shows me that the majority of the audience is between 16 and 18 years old. However there are small numbers of under 16s and over 18s who took this questionnaire so this shows me that I should aim my magazine pages at 16 to 18 year olds but I should also include information that would be suitable for a slightly older or younger audience too.



This graph tells me that a very small number of the audience do not listen to music. This is ideal as if the audience didn't like music they wouoldn't read a music magazine.






This graph is very interesting as there is no real favour of music within the audience. This is a good thing as it will be easier to attract different groups within the target age group for my magazine pages. I can include information about many different styles of music which can interest a variety of people.




This graph shows me that a large portion of the audience do read music magazines already, therefore it should be a positive response for them to read my magazine.






This graph is also interesting as the audience is very slpit on the types of music magazines that they read, this means that I can include a range of information about different music types within my magazine. However if I was to do the magazine pages on only one type of music this information is clear enough to see that the most popular music type would be rock or house, so I could either do some futher research to find out what the audience would prefer or I could just choose based on the largest number and see from the audience's reaction whether it was successful or not.





This graph shows that the audience are most interested in reading about celebrity information and the newest music releases, so I would consider using these as the main information blocks within my magazine pages.





This graph shows that the audience expects a wide range of things within the magazine and each one mentioned seems quite popular so I could include any of these things within my magazine pages and it should give me a positive response from the target audience.





This graph shows that over half of the audience would buy the magazine weekly. This tells me that if it was popular then i should continue to produce the magazine as the audience would continue to buy it regularly and there would also be the other number of the audience who would still buy the magazine, just not as regularly.




This graph shows me that the majority of the audience would like to see exclusive pictures of celebrities within the magazine therefore I should include a section for this in my magazine pages.






This graph shows me that the majority of the audience would like to see competitions included within the magazine therefore I should include a section for this in my magazine pages. Prizes would be musi related, for example:
-free Cd's
-concert tickets
-music award night tickets
-meet a band/singer
and many more...



This graph shows me that the majority of the audience would like to receive free music related gifts with the magazine therefore I should include this in my magazine pages. I could give away free demo Cd's or newly released artist's merchandise.






This graph shows me that half the audience go to live gigs once a year, two thirds of them go once a month or more and the remaining third never go. This is a good response as it tells me that including gig dates and price information would be useful to the readers.





This graph shows me that the larger part of the audience have been to a gig based on recommendations from other music magazines. Therefore, this tells me that it would be a good idea if reviews were included of these gigs, and if dates were included regularly with recommended gigs.




This graph shows me that the majority of the audience have bought Cd's based on recommendations from other music magazines. Therefore, this tells me that it would be a good idea if I included a recommendable Cd list within my pages, showing the magazine's top 10 Cd choices which the audience could buy.




This graph tells me that over half the audience have subscribed to a magazine before, therefore this means if my magazine was to be interesting enough then it could be very successful and get many more subscribers.




This graph shows me that almost 50/50 of the audience have or haven't entered competitions from a magazine, therefore it wouldn't matter too much if I didn't include competitions within my magazine pages because although the audience would like to see them, only about half of the readers would enter them.





This graph tells me that only about a quarter of the audience vote in polls in music magazine, therfore this is obviously not very popular so it wouldn't be bad if there were no polls included in my magazine pages as not many people would vote in them.





This graph shows me that the majority of the audience went to music festivals last year and the average was 3. This tells me that they are popular and any information or coverage about these fistivals would be good if it was included in my magazine pages.




This graph shows me that it is also not so popular for the audience to write into music magazines, however a number of people did so this could be used in my magazine pages for readers to share their views on new music, gigs, or anything else music related. This could also help to promote my magazine sales as more people would recommend it to others to read.




This shows me that all the audience researchers do subscribe to a magazine, although only about half subscribe to music magazines, subscribing seems to be popular amoung the audience, so this tells me that if I can include a wide variety of ideas within my magazine then I could get more subscribers.




This tells me that the majority of the audience prefers to download music rather than buy Cd's. This is a good thing as technology makes it more avaliable these days, however, if it is done illegally it can be harmful to the person. This is why I think it would be a good idea to include a section in my magazine which tells people how to download music safely and easily, I could include a list of safe websites which can be used and reviews of website users themselves which would help the readers to decide what is best for them.

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