IPC Media is a is a company that produces over 85 iconic brands, with their brands alone reaching almost two thirds of UK women and 44% of UK men. which is almost 27 million UK adults. Their online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Their men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. While their mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network. They also produce an upmarket women's division (IPC Southbank) which comprises luxury fashion and beauty brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.
IPC Publishing House would be the best choice if i was to distribute my product. The reasons for this are that, firstly, they do not pubish many magazines similar to my own, The only one which they produce is NME which is a music magazine, however this is the only magazine they publish which is similar to mine so there would not be much competition. Also my magazine would be a new brand and could attract many new readers. Secondly, IPC is a good choice as their target audience is similar to the audience i intend to aim my product at. I did some research on the target audience of NME magazine and i found out that; 70% of the audience readers were male and 30% female, with the average age being 25 years. This tells me that the audience that could buy my magazine would be of similar gender and age.
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